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Digital and Social Media Analyst

Date: Sep 13, 2021

Location: remote – N/A, US, 19067

Company: Heraeus

[title]
Digital and Social Media Analyst
Location remote – N/A
Permanent  
Full Time
 

Imagine a job where you will have the opportunity to do exciting and challenging work, while collaborating with extraordinary colleagues. A company that invests in you and your career, providing the training, mentoring, development and support you need to be successful now and in the future. If you want a career without limits with a market-leading family-owned, global company where you can make an impact, then imagine an opportunity at Heraeus. Every day, our worldwide team of around 14,800 employees are bringing forward new ideas and solutions that are impacting and transforming everything from healthcare to renewable energy to e-mobility to high-tech and telecommunications.

 
 

The following challenges await you:
Job Summary - The primary responsibility of this position is to lead the creation and execution of digital and social strategies for Heraeus Medical USA.
•    Lead the execution of digital advertising (Google Adwords, LinkedIn, Website Share of Voice) by creating advertisements which promote Heraeus Medical’s marketing strategy and messaging
•    Managing the approval for advertisements by appropriate internal stakeholders, purchasing and monitoring expenses for advertisements, and specifying the targeting criteria for the advertisements.
•    Lead the execution of social media posting
•    Create an editorial calendar of content that includes details related to the post date, target, message, channel, text content and accompanying imagery
•    Lead the execution of email campaigns by overseeing the mail campaign vendor relationship
•    Tracking and reporting campaign analytics
•    Ensure consistency of social media posts with brand, regulatory and other internal standards
•    Stay current with digital strategies and technologies which may improve the return on investment for Heraeus Medical’s digital and social spending.
•    Collect data analytics on digital and social campaigns and present a quarterly reports
 
Your Profile:
•    Bachelor's Degree and 2 years of experience marketing in the medical industry preferred
•    Strong understanding of social media platforms and the ability to learn medical device product platform
•    Self-starter, independent management skills 
•    Knowledge of: Adobe Design Studio or other similar graphic design platforms, Hubspot or similar content portal, Google Adwords and other similar Search Engine Marketing tools, Internet software, Spreadsheet software, and Word Processing software
•    15% travel expected to attend tradeshows, events and trainings

•    The equivalent combination of education and experience will also be considered 


Nearest Major Market: Philadelphia