Marketing and Digital Advertising Specialist

Date: May 5, 2022

Location: remote – N/A, US, 19067

Company: Heraeus

[title]
Marketing and Digital Advertising Specialist
Location remote – N/A
Permanent  
Full Time
 

Imagine a job where you will have the opportunity to do exciting and challenging work while collaborating with extraordinary colleagues. A company that invests in you and your career, providing the training, mentoring, development, and support you need to be successful now and in the future. If you want a career without limits with a market-leading, family-owned, global company where you can make an impact, then imagine an opportunity at Heraeus. Every day, our worldwide team of around 14,800 employees brings forward new ideas and solutions that are impacting and transforming everything from healthcare and renewable energy to e-mobility, high-tech, and telecommunications.

 
 

The following challenges await you:
•  Translate high-level marketing theme into trade show exhibit displays, print and digital advertisements, sales brochures, and other marketing collateral
•  Develop/maintain strong awareness of current Heraeus brand standards and ensure all US designs and content consistently and positively reflect the brand image and company ideals
•  Manage new marketing collateral through the RAPIDS approval process and legal review and working with external business partners getting designs into final formats for review and publishing. As well as, maintaining awareness of current collateral materials, messaging and graphic updates as needed for effective sales usage and messaging accuracy
•  Coordinate publication and distribution of marketing collateral to appropriate internal (SM & Sales) and external (Alphagraphics, Congresses, Journals) entities•  Provide product demonstrations and support
•  Manages, maintains, and updates all Heraeus Medical US online and digital platforms, including website, paid ads and social media

•  Build and review work with team in the production of all websites, print and digital marketing collaterals (print advertisements, collaterals, and Congresses)
•  Develop and/or coordinate all digital marketing activities, including website content, email marketing (Microsoft Dynamics), media library maintenance, and social media postings and content schedule

•  Create and implement strategies that drive online traffic to Heraeus Medical US websites to create additional lead generation opportunities and create, manage and report on paid ad campaigns (LinkedIn, Twitter, Google, etc)
 
Your Profile
•  Excellent critical thinking, interpersonal, communication, time-management, and problem-solving skills
•  Must have experience interpreting corporate brand standards and creating materials to standards established

•  Excellent knowledge of social media platforms including LinkedIn, Twitter and Facebook
•  Ability to work effectively on multiple projects and deliverables under varying timelines
•  Required Adobe Creative Suite (Photoshop and InDesign), copywriting for email, digital ads and website

•  3 – 5 years’ experience as a creative Marketing Specialist and Digital advertiser or similar position. Agency or corporate experience preferred

•  Bachelor's degree in marketing or a similar field preferred

•  Able to work remote and travel as needed (Department meetings, events, etc)

•  The equivalent combination of education and experience will also be considered 


Nearest Major Market: Philadelphia