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Vice President of Product Strategy

Remote

Postularse
ID de la oferta 59316 Área funcional Marketing y Ventas Tiempo completo/tiempo parcial Tiempo completo Nivel de experiencia Profesionales

Vice President of Product Strategy

[title]
Vice President of Product Strategy
Permanent  

Creating foldable displays, advancing medical innovations, or giving new life to precious metals – at Heraeus, we empower our customers to stay ahead of the curve. As a family-owned global technology leader, we take pride in being the invisible force driving innovation. Whether in production, research, sales, or administration, we deliver world-class quality across key industries: Metals & Recycling, Healthcare, Semiconductor & Electronics, and Industrials. With a strong global presence, including a significant footprint in the United States, Heraeus employs approximately 15,200 people across 40 countries, all dedicated to shaping the future of technology and industry. 

About Heraeus

Solutions from the Heraeus Group provide faster internet, rid water of germs, and keep hearts beating in time. As a broadly diversified and globally leading family-owned technology company, we combine materials expertise and technological leadership to create the most diverse products, all with one thing in common: World-class quality. Working with customers around the world, we shape the future and provide vital innovations in the areas of Metals & Recycling, Healthcare, Semiconductor & Electronics and Industrials. Heraeus is one of the top 10 family-owned companies in Germany and has a team of around 17,200 employees in 40 countries.

About Engineered Tissue Solutions

Engineered Tissue Solutions was acquired in 2021 by the Heraeus Group, a broadly diversified family-owned technology company. Learn more about Heraeus Group at www.heraeus.com.

The following challenges await you:

Upstream Product Strategy

  • Define and own the multi-year product portfolio strategy, grounded in wound care market trends, reimbursement dynamics, and unmet clinical needs

  • Lead voice-of-customer research with clinicians, surgeons, and wound care specialists to surface insights that shape product development and pipeline priorities

  • Monitor the competitive landscape across CTPs, skin substitutes, biologics, and regenerative wound care, including competitors such as MiMedx, Organogenesis, Smith & Nephew, Keracis, Polynovo, and others and translate findings into differentiated positioning

  • Partner with clinical, regulatory, and R&D teams to support product development decisions, indication expansion, and new product introductions

  • Develop product positioning, clinical value propositions, and messaging frameworks that resonate across sites of care (HOPD, OR, VA, outpatient)

  • Support business development efforts including product evaluations, licensing assessments, and portfolio gap analysis

Downstream Commercial Execution

  • Build and execute integrated go-to-market strategies that translate upstream insights into field-ready launch plans

  • Contribute content to a full suite of sales enablement materials including clinical selling guides, competitive battle cards, reimbursement guides, case studies, and objection-handling tools. 

  • Lead new product launch planning and execution in collaboration with sales, clinical, and operations teams

  • Align product messaging with site-of-care economics and payer/reimbursement environments

Sales Training & Field Enablement

  • Design and lead the sales training curriculum for new hire onboarding and ongoing product education, covering clinical science, product differentiation, competitive positioning, and reimbursement

  • Partner closely with the sales leadership team to identify field knowledge gaps and develop targeted training interventions

  • Travel with field teams to provide in-the-field coaching, observe customer interactions, and refine messaging based on real-world feedback

  • Support national sales meetings and regional training events as a subject matter expert and facilitator

Leadership & Cross-Functional Collaboration

  • Serve as a key member of the commercial leadership team, contributing to revenue planning, resource allocation, and strategic decision-making

  • Build and lead a high-performing product team, including product managers, develop talent and create clear career pathways

  • Partner with clinical and medical affairs to incorporate evidence, outcomes data, and health economics into commercial messaging

  • Establish clear KPIs for product effectiveness and sales training impact, report progress to executive leadership

General

  • Adhere to all federal, state and local laws. 

  • May perform other duties as assigned.

  • Use only approved corporate literature, scientific data and presentations when interacting with customers and potential customers.

  • Immediately forward customer feedback that may indicate a problem with any ETS product to 

Quality

  • Perform activities according to applicable company QMS procedures

  • Adherence to Code of Conduct as applicable to job function:  CoC Guideline No. 1:  Guideline for the Procurement of Products and Services, No. 2:  Guideline for the Prevention of Bribery in Commercial Transactions, No. 4:  Guideline for the Prevention of Money Laundering and Participation in Criminal Acts.

  • Responsibility to ensure that direct reports and overall employee population are also aware and adhere to ETS Marketing Code of Conduct and the Heraeus Code of Conduct Guidelines.

  • Other duties as assigned.

 Your Profile: 

  • Bachelor’s degree in business, Life Sciences, Nursing, or related field

  • MBA or advanced clinical degree (RN, PA, NP, or equivalent)

  • 10+ years of progressive product or product strategy experience in medical devices, wound care, regenerative medicine, or life sciences

  • Minimum 5 years in advanced wound care, CTPs, skin substitutes, biologics, or surgical tissue products, with direct competitor knowledge across the CTP landscape

  • Demonstrated success building and executing upstream and downstream product programs that drive commercial results

  • Proven track record designing and delivering sales training programs that improve field performance

  • Deep understanding of wound care sites of care (HOPD, OR, VA, outpatient), reimbursement dynamics, and clinical workflows

  • Excellent communication and presentation skills; comfortable with executive audiences and field-level teams alike

  • Experience at a company that competes in the amniotic, placental, fish skin, or synthetic CTP/skin substitute market

  • Familiarity with GPO/IDN contracting strategy and formulary access dynamics

  • Prior experience in a high-growth, lean commercial organization where both strategic and executional agility were required

  • Experience leading or contributing to product launches in the HOPD or VA site-of-care environment

Curious? Apply now!

Heraeus is proud to be an employer that provides equal access to opportunities for all its employees. We provide fair and equal consideration to all qualified applicants, regardless of sex, gender identity, sexual orientation, race, color, religion, national origin, physical or mental disability, protected veteran status, age, or any other legally protected characteristic. A diverse and inclusive culture is at the heart of our Vision, Mission, and Values. We are dedicated to cultivating a workforce that reflects a broad spectrum of cultures, backgrounds, and perspectives.   

We participate in E-Verify to confirm employment eligibility after hire. Learn more at www.e-verify.gov


Any further questions?

If you need any assistance or have questions, please contact hrdirect-americas@heraeus.com or visit our website at jobs.heraeus.com.

Keywords: Product Manager, Product Strategy 


ReqID: 59316
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