Digital Marketing Manager

Digital Marketing Manager

Permanent  

Creating foldable displays, advancing medical innovations, or giving new life to precious metals – at Heraeus, we empower our customers to stay ahead of the curve. As a family-owned global technology leader, we take pride in being the invisible force driving innovation. Whether in production, research, sales, or administration, we deliver world-class quality across key industries: Metals & Recycling, Healthcare, Semiconductor & Electronics, and Industrials. With a strong global presence, including a significant footprint in the United States, Heraeus employs approximately 16,400 people across 40 countries, all dedicated to shaping the future of technology and industry. 

About Heraeus

Solutions from the Heraeus Group provide faster internet, rid water of germs, and keep hearts beating in time. As a broadly diversified and globally leading family-owned technology company, we combine materials expertise and technological leadership to create the most diverse products, all with one thing in common: World-class quality. Working with customers around the world, we shape the future and provide vital innovations in the areas of Metals & Recycling, Healthcare, Semiconductor & Electronics and Industrials. Heraeus is one of the top 10 family-owned companies in Germany and has a team of around 17,200 employees in 40 countries.

About Engineered Tissue Solutions

Engineered Tissue Solutions was acquired in 2021 by the Heraeus Group, a broadly diversified family-owned technology company. Learn more about Heraeus Group at www.heraeus.com.

The following challenges await you:

• Research and recommend the proper digital channels, digital communication strategies and appropriate target audiences.
• Collaborate with the Marketing Director to plan and execute social media campaigns to drive engagement and reach.
• Consistently active with social media communication.
• Working knowledge of data analytics extracted/analyzed from social media and web channels.
• Prepare digital campaigns strategies and execution.
• Develop and design visual content for digital platforms, including social media graphics, website elements, digital ads, email templates, PowerPoint presentations, and the like.
• Collaborate with cross-functional teams to understand digital and graphic project requirements and translate them into engaging design concepts.
• Design landing pages, user interfaces, and user experience (UI/U) elements that drive engagement and conversion.
• Create visually compelling graphics and images for social media platforms considering specific requirements and best practices for each platform.
• Assist in creating and editing multimedia content, such as videos, GIFs, and animations, to support digital marketing initiatives.
• Create and maintain brand consistency across all digital channels, ensuring designs align with brand guidelines and objectives.
• Stay updated on digital marketing trends, design tools, and best practices to continuously improve the quality and impact of products and designs.
• Manage multiple projects simultaneously, meeting deadlines while maintaining high-quality work.
• Strong creative and technical abilities in video filming and editing to produce compelling digital content that enhances brand storytelling and engagement.

General

• Adhere to all federal, state and local laws.
• May perform other duties as assigned.
• Use only approved corporate literature, scientific data and presentations when interacting with customers and potential customers.
• Immediately forward customer feedback that may indicate a problem with any ETS product to Quality.
• Perform activities according to applicable company QMS procedures
• Adherence to Code of Conduct as applicable to job function:  CoC Guideline No. 1:  Guideline for the Procurement of Products and Services, No. 2:  Guideline for the Prevention of Bribery in Commercial Transactions, No. 4:  Guideline for the Prevention of Money Laundering and Participation in Criminal Acts.
• Responsibility to ensure that direct reports and overall employee population are also aware and adhere to ETS Marketing Code of Conduct and the Heraeus Code of Conduct Guidelines.

Your Profile:

• Bachelor’s degree in Communications, Marketing, Graphic Design, Digital Arts, or related field.
• Proven experience (3-5 years) working in Digital Marketing or similar role.
• Strong business and social media written communications.
• Good understanding of how to navigate social media tools to influence messaging.
• Proficiency in working in WordPress.
• Strong portfolio showcasing digital and print design skills, including web graphics, social media visuals, and other print assets.
• Excellent communication and collaboration skills with the ability to present and explain design concepts.
• Attention to detail and a creative mindset with the ability to think outside the box.
• Experience communicating with physicians and other medical device stakeholders.
• Understanding of wound care and wound management, including skin substitutes preferred.
• Knowledge of Microsoft Dynamics CRM is a plus.