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Marketing Manager

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Job ID 58781 Functional area Marketing & Sales Full-time/part-time Full Time Experience level Professional

Marketing Manager

[title]
Marketing Manager
Incubator New Businesses
Location remote – N/A
Permanent  
Full Time

About Heraeus

Creating foldable displays, advancing medical innovations, or giving new life to precious metals – at Heraeus, we empower our customers to stay ahead of the curve. As a family-owned global technology leader, we take pride in being the invisible force driving innovation. Whether in production, research, sales, or administration, we deliver world-class quality across key industries: Metals & Recycling, Healthcare, Semiconductor & Electronics, and Industrials. With a strong global presence, including a significant footprint in the United States, Heraeus employs approximately 16,400 people across 40 countries, all dedicated to shaping the future of technology and industry. 

About Engineered Tissue Solutions

Engineered Tissue Solutions was acquired in 2021 by the Heraeus Group, a broadly diversified family-owned technology company. Engineered Tissue Solutions is a medical device company in the wound care space, focused on developing and commercializing synthetic bioactive glass–based technologies for advanced wound healing. ETS is known for products such as Mirragen® Advanced Wound Matrix and MirraSurg™, which are used in chronic, acute, and surgical wound applications. Learn more about Heraeus Group at www.heraeus.com. Learn more about ETS at www.ets123.com

The following challenges await you:

Marketing & Brand Strategy 

  • Lead ETS brand positioning, marketing priorities, and external engagement strategy. 

  • Maintain brand standards and approve external-facing messaging/materials for consistency and compliance. 

  • Direct strategic oversight of website, social media, campaigns, and content priorities. 

  • Identify opportunities to strengthen market visibility, credibility, and differentiation. 

Messaging & Market Positioning 

  • Develop compliant, outcomes-driven messaging aligned with ETS clinical value. 

  • Translate evidence into compelling content for sales, education, digital platforms, and collateral. 

  • Partner with Clinical, Product, and Compliance to ensure alignment with approved claims. 

Digital Strategy & Governance 

  • Define strategy for ETS digital presence (web, social, Dynamics/email). 

  • Ensure communications are targeted, compliant, and aligned with commercial goals. 

  • Partner with internal teams and vendors to drive engagement and visibility. 

Trade Shows & Market Presence 

  • Lead ETS onsite marketing presence at key industry events. 

  • Develop conference strategy aligned with ROI and commercial objectives. 

  • Build relationships with clinicians, customers, and partners to elevate ETS credibility. 

  • Ensure event deliverables align with brand standards and messaging. 

Medical Education (CME/CE & Speaker Programs) 

  • Lead annual education strategy, calendar, and speaker bureau direction. 

  • Establish standards for content quality, clinical credibility, and compliance. 

  • Track impact and refine strategy based on engagement and outcomes. 

KOL Strategy 

  • Lead the ETS KOL program strategy and engagement model. 

  • Identify and manage key KOL relationships and strategic activities. 

  • Ensure compliant execution of advisory, speaker, and peer-to-peer initiatives. 

Patient Testimonials & Storytelling 

  • Lead strategy for compliant patient testimonials and outcomes storytelling. 

  • Partner with vendors/internal stakeholders to ensure quality, privacy, and approved messaging. 

Signature Events (e.g., VT2) 

  • Lead strategic oversight of flagship events, including agenda, theme, and KOL participation. 

  • Ensure events strengthen brand authority and market engagement. 

Reimbursement & Market Access Messaging 

  • Support reimbursement and market access messaging to improve adoption and provider confidence. 

Marketing Metrics & KPIs 

  • Develop KPIs and dashboards tied to digital engagement, education, conferences, KOL impact, and lead funnel performance

Your Profile:

  • Bachelor’s degree in marketing, Communications, Business, or related field required. 

  • 7+ years of progressive marketing experience required. 

  • Medical device, wound care, biotech, or healthcare industry experience strongly preferred. 

  • Demonstrated experience supporting clinician engagement, professional education, and KOL relationship development. 

  • Proven ability to translate clinical data into compliant market-facing messaging. 

  • O.R. or surgical experience is a plus 

  • Experience with skin substitutes preferred.  

  • Previous experience in startup and medium sized companies. 

Curious? Apply now!

Heraeus is proud to be an employer that provides equal access to opportunities for all its employees. We provide fair and equal consideration to all qualified applicants, regardless of sex, gender identity, sexual orientation, race, color, religion, national origin, physical or mental disability, protected veteran status, age, or any other legally protected characteristic. A diverse and inclusive culture is at the heart of our Vision, Mission, and Values. We are dedicated to cultivating a workforce that reflects a broad spectrum of cultures, backgrounds, and perspectives.   

We participate in E-Verify to confirm employment eligibility after hire. Learn more at www.e-verify.gov


Any further questions?

If you need any assistance or have questions, please contact hrdirect-americas@heraeus.com or visit our website at jobs.heraeus.com.

Keywords: tradeshow, events coordinator, medical device marketing 


ReqID: 58781
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